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Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (podcast episode #112)

Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (podcast episode #112)

September 20, 2024 — Listen to Nicole Sumner, Brand Director, Ollie, discuss cross-functional collaboration, business case development, and the importance of self-advocacy.

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B2C Marketing:  Innovative use of technology as campaign subjects

B2C Marketing: Innovative use of technology as campaign subjects

September 17, 2024 — Marketing examples with results – an online travel agency’s digital media campaign that tested consumers’ eye for identifying AI, and a home maintenance company that made tactical shifts in its campaign to precisely target only customers looking for specific smart home technology.

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Substance Over Style: Good work has to speak for itself (podcast episode #111)

Substance Over Style: Good work has to speak for itself (podcast episode #111)

September 12, 2024 — Listen to Kelly Cutler, Lecturer and Associate Director of the Spiegel Research Center, Northwestern University, discuss simplicity, perfectionism, and networking.

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